Field Marketing Associate
📍 Cary, NC
💼 Full-time
✈️ Travel up to 75%
About ChicknLegs
ChicknLegs is an athletic apparel company. We were born out of love for long distance running, but our products are loved and enjoyed by all kinds of athletes! We make fun, comfortable and affordable athletic apparel.
You can find our products on our website, www.chicknlegs.com, where we ship worldwide, or in 400+ retailers nationwide and select retail stores abroad. Our vision is to help people around the world run their way to healthy and fun lives!
Our team
At ChicknLegs we live the start-up mentality – working hard and going where the business needs us! We wear many hats and every team member has a direct impact on business outcomes. The Marketing Coordinator is one of the key members of our team!
The Role
The ChicknLegs Field Marketing Associate is self-motivated with a passion for running and connecting with the runner community. The ChicknLegs Field Marketing Associate will increase brand awareness by engaging consumers at events through activation and expos, and leading marketing initiatives throughout the country.
This role requires a candidate who is organized, passionate about running and travel, and able to easily establish and maintain long-lasting relationships within the running industry and community.
The ChicknLegs Field Marketing Associate will work with a cross functional team along with Sales and Marketing, and Wholesale Operations.
Responsibilities
Event planning:
- Working with Sales and Marketing teams to define goals, identify target audience, to develop a theme, brainstorm and create content, establish timelines, plan promotions, etc.
- Coordinating events along with retail partners from end-to-end.
- Planning and coordinating travel and managing events calendar and submitting all necessary paperwork.
Event execution:
- Representing ChicknLegs at running events and expos, such as the world marathon majors, high school and collegiate cross country events, run groups, etc.
- Pop-up shop management: including installing and breaking down, interactions with consumers, conducting apparel inventory counts and answering brand and product questions.
- Coordinating, educating, and providing feedback to any retail partners or volunteers before, during and after events.
- Implementing event marketing activations, by creating engaging, interactive, and immersive brand experiences. These include: Interactive product demonstrations, gamified challenges or contests, etc.
- Managing the implementation of POS, and conducting inventory counts and inventory management
Relationship management:
- Travel to events, and visit retail partners throughout the country for engagement and relationship building.
- Schedule meetings, planning and execution of marketing activations
- Respond to all communications from customers and retail partners within one business day.
- Create reports and provide feedback on weekly events and activities, activations, and account communication.
Ideal qualifications
- A ChicknLegs SUPERFAN!
- Valid Driver’s License and clean driving record a must
- Experience in run specialty ideal
- Sales or promotional events experience ideal
- Experience leading marketing activations ideal
- Experience creating social media content a plus
- Must be able to work independently and autonomously
- Attentive to detail
- Passion for running, health and wellness is a must!
- Passionate about travel and willing to work frequent nighttime and weekend events
Culture and personality
- We LOVE running
- We have a “can do” mentality; flexibility and reliability
- We're self-directed, unafraid to hear the word “no”, unafraid to try new things
- We communicate honestly; we give, receive and apply feedback
- We enjoy and participate in fun company culture and events
- We're comfortable working in a rapidly growing company
- We hire from within first and we’re growing so quickly!
Benefits
- Employee discount and early access to new apparel!
- Competitive Salary
- PTO: vacation, holidays, sick days, and more!
- Medical, dental and vision benefits
- Paid parental leave
- Simple IRA with company match
- Flexible daily schedule
- Free snacks and bevvies to keep you going!
- Sponsored team fun - like races, sporting events, pumpkin carving competitions and more!
- Travel opportunities to cool races and events in NC and nationwide
Even if you think you don’t meet the desired qualifications for any of our job postings, we ask that you apply for any role you’re interested in – there are many intangibles that can make you an amazing fit for ChicknLegs!
At ChicknLegs we don’t just celebrate wins and personal records, we champion diversity! We don’t discriminate based upon race, religion, color, national origin, gender including pregnancy, childbirth, and/or related medical conditions, sexual orientation, gender identity or gender expression, age, veteran status, disabilities or any other protected status. We are committed to creating an inclusive and safe environment for all our employees. These Equal Employment Opportunity policies apply to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment.