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Paid Marketing Specialist
📍 Cary, NC
💼 Full-time
About ChicknLegs
ChicknLegs is on a mission to bring fun and crazy moments to athletes everywhere.
You can find our products on our website, www.chicknlegs.com, where we ship worldwide, or in 600+ retailers nationwide and select retail stores abroad.
We're the fastest growing running brand in America -- and have been featured in the Inc. 5000 Fastest-Growing Companies in America the past two years!
our team
At ChicknLegs we are:
✔ Fast + innovative
✔ Respectful of our team
✔ Resourceful + scrappy
✔ Jokesters + humble
✔ Competitive
✔ All about making customer ecstatic
✔ Down for anything
✔ ChicknLegs super fans!
The Role
We’re looking for a Paid Marketing Specialist who knows how to turn dollars into serious growth.
You’ll own and optimize our paid channels—driving traffic, conversions, and brand love across platforms like Meta, Google, TikTok, and beyond. This role is equal parts analytical and creative: you love the numbers and the scroll-stopping content.
If you get excited about ROAS, obsess over hooks, and test everything… keep reading.
- Own day-to-day management of paid media campaigns (Meta, Google, TikTok, etc.)
- Launch, test, and scale campaigns across multiple channels
- Continuously optimize for performance (ROAS, CPA, CTR, LTV)
- Analyze data and translate it into clear, actionable insights
- Partner with creative team to develop high-performing ads (UGC, video, static)
- Build and manage testing roadmap (audiences, creatives, landing pages)
- Monitor budgets and allocate spend for maximum efficiency
- Stay ahead of trends, platform updates, and new opportunities
Ideal qualifications
- 2–5+ years running paid media campaigns
- Bachelor’s degree in Marketing, Advertising, or a related field or equivalent hands-on experience
- e-commerce experience major plus
- Proven track record of scaling paid channels
- Experience with Meta Ads, Google Ads (TikTok a big plus)
- Strong understanding of attribution, funnels, and conversion tracking
- Comfortable working in spreadsheets + analytics tools
- Bonus: experience with creative strategy or UGC
- Portfolio: Examples of campaigns you’ve worked on (metrics included!)
If you don’t meet every single qualification but are excited about this role, we still encourage you to apply—we value potential and culture fit just as much as experience.
Culture + personality
✔ You think in data and creative
✔ You love testing (and breaking things to find what works
✔ You’re scrappy, resourceful, and move FAST
✔ You take ownership and don’t wait to be told what to do
✔ You can clearly communicate results and next steps
✔ You care about the brand—not just the metrics
Benefits + Perks
✔ Competitive salary
✔ Flexible schedule
✔ Travel opportunities to running events nationwide
✔ Employee discounts + early access
✔ Free snacks and bevvies to keep you going
✔ Opportunities for professional growth and development
✔ Company events, team outings, and culture initiatives
✔ A supportive, people-first work environment
✔ Career progression - we hire from within first
Equal opportunity Employer
ChicknLegs is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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